It’s undeniable that BTS has been taking the world by storm. The group, not so long ago known only in their home country of Korea, are become something close to household names across the globe – an impressive achievement for a group of boys who don’t speak very much English – and have already done musical collaborations with some of the hottest American artists. Their videos, too, are a sight to behold, with budgets that are telling of the groups success and popularity. Their Dynamite music video – an explosion of colour and energy – was no exception. It should come as no surprise, then, that the cute pastel outfits they showed off in the video were in high demand. Such extremely high demand, in fact, that the BTS pastel dynamite outfits have sold for a whopping $162,500 –almost eight times the amount the pieces were estimated to go for!
The Korean boy band offered up their 90s inspired attire for Julien’s Auctions MusiCares Charity Relief Auction in January, in Beverly Hills. MusiCares is an organisation that helps those in need within the music industry by providing provides financial, medical, and personal services. Despite the group’s recent astronomical success, the clothes sold for way more than originally anticipated.
And who bought these dreamy pastel ensembles, you may ask?
When all was said and done, the lucky buyers of the BTS dynamite outfits turned out to be Japanese art collector Yusaku Maezawa, who founded Japan’s largest online fashion retailer (and clearly has cash to blow), and YouTuber Hikakin (who has 8.8 million subscribers on the platform).
Not that I have the money to compete with bods like that, but I can’t really blame anyone for splurging on clothes that look like they could be made of actually marshmallow and cotton candy. It’s for a good cause, after all.